Identify the moments of truth for your customer

Identify the moments of truth for your customer   There are two crucial “moments of truth” for a brand: the moment that the brand gets selected based on the promise that it will deliver, and  the moment the brand gets used and experienced.  The key is to align what the company tells customers it will…

Details

Does your business mean something to customers?

Does your business mean something to your customer? Your business has a name and a logo that you put on your invoice, but does that make your business a brand? Maybe. Only if that name and logo means something to your customers.If a customer recognises your business logo somewhere on a piece of paper, strewn among…

Details

Is your business brand led, or person led?

Is your business brand led, or person led? Look at any picture of an army marching, and you’ll see the presence of flags indicating the special colours of the division or unit. The army is led by a general, but guided by a flag, held up high in the air. The general provides strategic direction,…

Details

What does your logo say about your business?

What does your logo say about your business? Here is an interesting article I read yesterday that captures so much truth of why companies should invest in their logo. The Venturebeat article  Top designers react to Airbnb’s controversial new logo provides a snapshot into the often mystical world of corporate logo design. At Talooma, a digital…

Details

The Myth of Social Media

The myth of social media This link points to a very good article highlighting the findings of a recent Gallup pole that social media is over rated as a business tool.  The article confirms that social media is primarily, well, just that, a tool for social interaction and useful for friends to connect and brands…

Details

Is your company brand connected to a purpose?

Is your company brand connected to a purpose? The secret to building a strong company brand, is to know exactly why your company exists. As one academic puts it: How will the world be a poorer place, if your business disappears tomorrow? The company purpose goes deeper than making profits. It is about what lies…

Details