The 30,000 feet business issue

What happens if you look beyond the price? I guess most things in life have a core issue underlying it. If you are in an aeroplane there are lots of things that could be on your mind: the baby making a noise, the guy in front of you reclining his chair, the queue by the…

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Marketing is indeed about magic

We live in a data obsessed world where everything that is not measurable is frowned upon. We are drowning in numbers. Today, if it can’t be measured, it does not exist. We demand proof. We insist on evidence. Maybe worse is the speed at which we demand the proof. Patience has long disappeared out the…

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Branding insights from a trade show

Branding insights from a trade show I had an interesting experience this past week attending the “Africa’s Big Seven” trade show, billed as “The Continents Leading Food and Beverage Event” with trade displays from every corner of the world – including Belarus. What struck me was this: Some of the best looking displays, were the…

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The best companies, are the best at marketing

I often get business owners expressing a great deal of scepticism about marketing. They talk about marketing as if it is a kindergarten activity that they reluctantly engage with. It is – to use a classic marketing term – a grudge purchase. I often hear:   “We don’t really believe in marketing”   Or the…

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Is your website a waste of money?

Is your website a waste of money? I asked a question recently that I thought would go down as stupid. I asked the sales rep of a mid-sized industrial company when last she had been to her company’s website? I expected to be given that “duh!” stare and be told that she regularly does because it…

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Do you doubt your marketing efforts?

Nobody doubts the importance of Sales as a key function in a organisation. Sales is a non-negotiable. You have your core Operations, your Finance department, someone handling HR….and Sales. But not Marketing. Marketing is optional, immeasurable and generally far removed from reality. It does not link straight to income, only to expenses. I hate this…

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