Local brands should beat global brands

Why do international brands beat local brands? Why is McDonalds cooler than Steers? Dominos over Debonair’s? Why will Starbucks certainly kill a local coffee brand? I saw 2 articles over the last week about local brands struggling against global entrants: These are examples from the clothing industry, but no doubt it has wider relevance. Local…

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ABSA brand migration to Barclays

Is the ABSA brand silently being swallowed by Barclays?   I’ll be honest. I’ve been with the uncool bank since day 1 – ABSA. In fact, my first savings account was with one of its predecessors – Trustbank. My parents banked at the other predecessor, Volkskas. So clearly I’ve got a long history with the…

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The most valuable things in life are "fluffy"

An investment in marketing is an investment in something extremely valuable: the relationship with the customer One of the most difficult things in life – never mind business – is to put a value to an intangible. It is such a bummer then that the most valuable things also tend to be the most intangible.…

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The 30,000 feet business issue

What happens if you look beyond the price? I guess most things in life have a core issue underlying it. If you are in an aeroplane there are lots of things that could be on your mind: the baby making a noise, the guy in front of you reclining his chair, the queue by the…

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Marketing is indeed about magic

We live in a data obsessed world where everything that is not measurable is frowned upon. We are drowning in numbers. Today, if it can’t be measured, it does not exist. We demand proof. We insist on evidence. Maybe worse is the speed at which we demand the proof. Patience has long disappeared out the…

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Branding insights from a trade show

Branding insights from a trade show I had an interesting experience this past week attending the “Africa’s Big Seven” trade show, billed as “The Continents Leading Food and Beverage Event” with trade displays from every corner of the world – including Belarus. What struck me was this: Some of the best looking displays, were the…

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