Why a strong brand is important

Why a strong brand is important. The more I work with businesses of all sizes, the more I realise the biggest issue with their marketing is not how they do it, or what they do, or how much they spend on it, but rather how they position their brand. Often there is no position, or…

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Are you scared of doing marketing?

Scared of doing marketing? I realised last week that this might be an issue for many people. The idea of promoting their business, or themselves, scares them into a freeze. The result is that they end up not doing marketing, or only do it half-heartedly. Thinking back over the years, I have encountered many hints…

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The role of Product in your Marketing

The role of product in your marketing. Of course, you need to be good at what you do in order to turn it into a successful business. This is then the first question when doing marketing: “how good are you really? How good is your product? How good is your service?” If you are not…

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How to break into a new market

You don’t break into a new market easily – let’s admit that. It takes a tremendous amount of energy to establish yourself. This energy can be measured both in terms of money, personnel, and time. But how do you achieve the maximum impact given a certain amount of energy? The answer is, you focus the…

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Why my mom buys bread from the other shop.

People think marketing doesn’t exist in the homelands, in the villages, I used to think so too. In fact I used to think marketing is very manipulative. Persuading customers into buying products they don’t even want but thinking they needed. This shows how people’s knowledge on what marketing is can be very limited. I only…

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How do you create marketing hype around your product?

That is what one business owner asked me this past week. He wanted “marketing hype” for his product idea. But thinking about it, it struck me, marketing is only part of the ingredients for hype. In my view you need at least three parts to generate hype: A good product that will create the hype,…

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