Marketing [should] make you faster.

Why do business owners think that marketing will slow them down? I see this often: A business idea gets developed to the point where Marketing gets into the room and immediately everybody braces themselves for a major speed-bump. Why? Because “Marketing” is going to slam on the brakes and talk about strange things like emotions,…

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The lowest price? Don’t give it.

It happens often. Your customer tells you the only thing that matters to them is “price”. And you accept this, because somehow this makes logical sense. Price is how much your service costs the customer and by driving down cost, the customer can make more money. So the lower your price, the easier the customer…

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The days are numbered for digital marketing

I read a fascinating article recently on the death of Digital Marketing. The author, Mark Ritson, a professor in Marketing at Melbourne Business School, draws the interesting comparison between the popularity of “International Marketing” as a subject for MBA students in the 1970’s – just as companies were starting to “go-global”, and digital marketing today as companies…

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Local brands should beat global brands

Why do international brands beat local brands? Why is McDonalds cooler than Steers? Dominos over Debonair’s? Why will Starbucks certainly kill a local coffee brand? I saw 2 articles over the last week about local brands struggling against global entrants: These are examples from the clothing industry, but no doubt it has wider relevance. Local…

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ABSA brand migration to Barclays

Is the ABSA brand silently being swallowed by Barclays?   I’ll be honest. I’ve been with the uncool bank since day 1 – ABSA. In fact, my first savings account was with one of its predecessors – Trustbank. My parents banked at the other predecessor, Volkskas. So clearly I’ve got a long history with the…

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The most valuable things in life are "fluffy"

An investment in marketing is an investment in something extremely valuable: the relationship with the customer One of the most difficult things in life – never mind business – is to put a value to an intangible. It is such a bummer then that the most valuable things also tend to be the most intangible.…

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