Is your business a flash in the sky?

Here’s the funny thing about branding – People instinctively associate the term with a nice logo and maybe a bit of marketing. It is also only something done by big, established, companies. Small business owners tend to shrug their shoulders and say: “we don’t need a brand. It can wait till later…” But in my…

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Is paying for marketing like cleaning the garbage?

A business owner recently said to me: “Marketing is such a grudge purchase” The way he said it made me realise just how unpleasant paying for marketing is to some owners. It’s almost like cleaning the garbage. But why is this? Let me start by asking: What is not a grudge purchase? In a business, what…

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Is your business an oasis in the desert?

Imagine this for a moment: a race through the Sahara desert. A hundred participants running 100km across the desert sand in summer, in daytime. It’s a crazy thing to do. One by one the runners are regretting entering. They are going to die out there! The rules of the race requires everybody to bring their…

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Social media and your business

    If you read up on digital marketing, like I do, you’d be excused to think the world looks like this: Digital marketing is a raging success and business owners queue up for the latest technology. Professional networking via social media, such as LinkedIn, is now so rewarding that it matches face to face…

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How difficult is marketing?

How difficult is marketing? This is the question I ask myself. The smartest people mostly do difficult stuff such as engineering, accounting, medicine and nuclear physics. The most creative: paint, write books and design beautiful things. The most business minded run companies, become investors and go into banking. The most entrepreneurial start businesses and become…

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Are you suffering in a commoditised market?

Business owners often say to me they operate in a commoditised market and that they have little influence over the price they ask or the features they offer. In my experience this is mostly not an accurate assessment of market conditions. Operating in a truly commoditised market is the opposite of a monopolised market, but…

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