Top 5 marketing tips for entrepreneurs

You are an entrepreneur with a business idea, lots of passion, the determination to succeed….and no money for marketing. What now? In my opinion before you spend anything on marketing, you should first have some fundamentals in place. Here are my top five marketing tips for entrepreneurs that I believe will provide a solid foundation…

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Great products don’t sell. Sorry.

Do you have a great product or service that just won’t sell? No matter how hard you try, how many potential customers you visit, how much you advertise – it just doesn’t sell. The worst? You know it should sell, because it’s that good an offering. It’s better than the competition. The price is low,…

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Are you hunting or fishing for that ideal customer?

  I don’t hunt, neither do I fish. So if you want to disagree with this post, just hit reply and let me know your views. But here’s how I see it: Hunting is inherently aggressive. You camouflage yourself, conceal your intentions, creep up on the animal, corner it, load a gun, take aim, pull…

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Is your business a flash in the sky?

Here’s the funny thing about branding – People instinctively associate the term with a nice logo and maybe a bit of marketing. It is also only something done by big, established, companies. Small business owners tend to shrug their shoulders and say: “we don’t need a brand. It can wait till later…” But in my…

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Is paying for marketing like cleaning the garbage?

A business owner recently said to me: “Marketing is such a grudge purchase” The way he said it made me realise just how unpleasant paying for marketing is to some owners. It’s almost like cleaning the garbage. But why is this? Let me start by asking: What is not a grudge purchase? In a business, what…

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Is your business an oasis in the desert?

Imagine this for a moment: a race through the Sahara desert. A hundred participants running 100km across the desert sand in summer, in daytime. It’s a crazy thing to do. One by one the runners are regretting entering. They are going to die out there! The rules of the race requires everybody to bring their…

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