Small business marketing budget

How much should you spend on marketing? Here follows some guidelines for setting your small business marketing budget. First, before you spend a cent, you need to do everything that is free. Free tools The first and most important free tool is what I call a “statement of value” – a short, two sentence introduction…

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Who’s the boss?

The most important person in your business, is outside it. By Bernard Jansen   Who’s the boss in your business? Are you the boss? Someone asked me recently what’s the difference between business strategy and marketing strategy? In simple terms the one deals with your company, i.e. what you make and how you do it,…

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2016 will be “grow or die”

Here’s why I love helping businesses build brands and think through their marketing: I help them grow. It’s just such a singularly positive thing to do: growing a business. Accountants don’t grow businesses, if anything they stop declines. Neither do engineers, HR, logistics or operations people. It is the marketer’s primary job to grow the…

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Marketing as a crowbar for small business growth

How many small companies don’t grow as fast as they should because they don’t take marketing seriously? I was again surprised this past week at how many great businesses are out there. They have great products; offer excellent service and yet experience mediocre growth. Then there are those that have only started but have significant…

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Why did that customer reject your quote?

Why did that customer reject your quote? By Bernard Jansen   One of my blog’s regular followers recently emailed me: “I am struggling with quoting/costing. My potential clients mostly complain that I am expensive, and that’s how I lose 9 out of 10 jobs.” I know many business owners have this same challenge. You submit…

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The power of a brand story

It’s quite embarrassing really. Hard to swallow. Difficult to admit…. All of business, every number, calculation, innovation, take-over, merger, dividend, price, hedge, expansion, contraction….everything commerce related, comes down to one thing: storytelling. Fluffy, soppy, and as old as time, storytelling is the centre of the business universe around which every Dollar, Rand and Penny revolve.…

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