Marketing planning advice to entrepreneurs

A business owner reaches out to a marketer and they get together for a cup of coffee. A clash of different worlds really. The reason for this meeting is usually the owner who has come to the difficult realisation that he now needs to take marketing seriously. They can’t anymore hide from the fact that…

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Internal brand building

How to protect your business from explosive growth By Bernard Jansen Not all entrepreneurs struggle for sales. Some panic because things are going too well. Sales are growing exponentially. New branches are opening up. Regional expansion is taking place. More staff are coming on board. The phones are ringing, clients are queuing. Now what? Instead…

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Integrated marketing can unlock growth for entrepreneurs

    You don’t yet own a car when someone only gives you a set of wheels. A car is a combination of wheels and engine and a whole lot more. Similarly you can’t claim to be an accountant if you are only able to do an income statement. Accounting also requires balance sheet, cashflow…

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Perspective on performance marketing

I see this often. An entrepreneur finds someone to help him with digital marketing. Soon afterwards, websites get built, social media accounts pop up, e-mail newsletters are sent out and money starts to flow to all sorts of online advertising. Not long thereafter the phones start to ring and inboxes fill up. Miracles do happen.…

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What’s your sales recipe?

Try to sell me a slice of chocolate cake for R50, and I’ll tell you it’s expensive. Rather don’t try and sell it, but tell me a story about how it’s made from 70% pure cocoa and baked by your grandmother, and I may just buy a slice. The problem with how many entrepreneurs approach…

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Do you need a logo?

I find this an intriguing question that a friend asked me recently. Do you really need a logo before you can do marketing?They were told by someone that it would be a waste of money to first develop a logo before they advertise their home industry on Facebook. Apparently the logo is “not that important”…

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