Integrated marketing can unlock growth for entrepreneurs

    You don’t yet own a car when someone only gives you a set of wheels. A car is a combination of wheels and engine and a whole lot more. Similarly you can’t claim to be an accountant if you are only able to do an income statement. Accounting also requires balance sheet, cashflow…

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Perspective on performance marketing

I see this often. An entrepreneur finds someone to help him with digital marketing. Soon afterwards, websites get built, social media accounts pop up, e-mail newsletters are sent out and money starts to flow to all sorts of online advertising. Not long thereafter the phones start to ring and inboxes fill up. Miracles do happen.…

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What’s your sales recipe?

Try to sell me a slice of chocolate cake for R50, and I’ll tell you it’s expensive. Rather don’t try and sell it, but tell me a story about how it’s made from 70% pure cocoa and baked by your grandmother, and I may just buy a slice. The problem with how many entrepreneurs approach…

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Do you need a logo?

I find this an intriguing question that a friend asked me recently. Do you really need a logo before you can do marketing?They were told by someone that it would be a waste of money to first develop a logo before they advertise their home industry on Facebook. Apparently the logo is “not that important”…

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Small business marketing budget

How much should you spend on marketing? Here follows some guidelines for setting your small business marketing budget. First, before you spend a cent, you need to do everything that is free. Free tools The first and most important free tool is what I call a “statement of value” – a short, two sentence introduction…

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Who’s the boss?

The most important person in your business, is outside it. By Bernard Jansen   Who’s the boss in your business? Are you the boss? Someone asked me recently what’s the difference between business strategy and marketing strategy? In simple terms the one deals with your company, i.e. what you make and how you do it,…

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