The inconvenient marketing truth

The inconvenient marketing truth: Why you should do more marketing   Consider this: Every second of every day and everywhere, this is the daunting marketing challenge that we should set ourselves. Maximum reach. Obviously this is not practical and so we have had to refine the art of targeting the market by using the law…

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Never forget the story of your business

Every business has a story, but not every business tells its story. It is this business story that originally set you apart from others doing similar things. Your business started because you were going to do something different. A unique combination of skills, passion, insight….and guts! And so you opened your doors, and time started…

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Remember this when you talk to a marketer

The stuff that works If you ask someone to build you a website, what type of website do you think they will want to build you? A cheap one, or an expensive one? And if you ask them to do social media for you, do you think they are going to want to do it…

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Marketing performance metrics

    The issue is not really making the sale. You can do that easily because you believe in what you do, and know why it’s great. ` Making the sale is easy. The difficult part is getting into the room with the right people so that you can make the sale. Get into the…

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The business reasons for doing marketing

The “why do it” of marketing After having introduced myself as a marketer to someone at a coffee shop recently (he turned out to be a high powered lawyer) he asked me if I do social media? I don’t, not directly in any case, but it did make me wonder about something… Why does he…

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Brand building is not critical for your business.

One of the owners of a fast growing civils company recently told me that his biggest marketing challenge is to convince his partners that building the company brand is important. As he explained it to me: “If I meet with the tax man, everyone enquires how the meeting went, but after a meeting with the…

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