Marketing performance metrics

    The issue is not really making the sale. You can do that easily because you believe in what you do, and know why it’s great. ` Making the sale is easy. The difficult part is getting into the room with the right people so that you can make the sale. Get into the…

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The business reasons for doing marketing

The “why do it” of marketing After having introduced myself as a marketer to someone at a coffee shop recently (he turned out to be a high powered lawyer) he asked me if I do social media? I don’t, not directly in any case, but it did make me wonder about something… Why does he…

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Brand building is not critical for your business.

One of the owners of a fast growing civils company recently told me that his biggest marketing challenge is to convince his partners that building the company brand is important. As he explained it to me: “If I meet with the tax man, everyone enquires how the meeting went, but after a meeting with the…

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Website building advice to entrepreneurs

I read a fascinating article recently about the mistakes to avoid when negotiating really big deals. Apparently one of the greatest errors is to start talking about the substance of a deal before agreeing on the negotiation process that will be followed. The article goes on to make this simple recommendation: first agree on the…

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Marketing planning advice to entrepreneurs

A business owner reaches out to a marketer and they get together for a cup of coffee. A clash of different worlds really. The reason for this meeting is usually the owner who has come to the difficult realisation that he now needs to take marketing seriously. They can’t anymore hide from the fact that…

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Internal brand building

How to protect your business from explosive growth By Bernard Jansen Not all entrepreneurs struggle for sales. Some panic because things are going too well. Sales are growing exponentially. New branches are opening up. Regional expansion is taking place. More staff are coming on board. The phones are ringing, clients are queuing. Now what? Instead…

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