Difficult marketing problems require a personal approach

There is easy marketing problems, and there is difficult marketing problems. Think of it as an exam. The first question is always easy, just to get the nerves settled. Here it is: First question: How would a large company go about marketing a new beer to the adult population of a country? It is easy…

Details

Why your business is emotional, and how it impacts the brand

We all accept that consumer products – the stuff you buy in the shops – should be branded. Without an attractive brand these products won’t sell. Brands matter to us as people because they appeal to our emotions and helps us express our individuality. We are what we wear, and drive and use. So brands…

Details

Don’t keep your business brand a secret

Your business strategy is obviously confidential. But you can’t keep it a total secret. You must tell the market something about how your strategy benefits them. This is the role of the brand. Broadly speaking there are two types of business strategies: Do something that already exists, but do it better. Do something completely new.…

Details

The inconvenient marketing truth

The inconvenient marketing truth: Why you should do more marketing   Consider this: Every second of every day and everywhere, this is the daunting marketing challenge that we should set ourselves. Maximum reach. Obviously this is not practical and so we have had to refine the art of targeting the market by using the law…

Details

Never forget the story of your business

Every business has a story, but not every business tells its story. It is this business story that originally set you apart from others doing similar things. Your business started because you were going to do something different. A unique combination of skills, passion, insight….and guts! And so you opened your doors, and time started…

Details

Remember this when you talk to a marketer

The stuff that works If you ask someone to build you a website, what type of website do you think they will want to build you? A cheap one, or an expensive one? And if you ask them to do social media for you, do you think they are going to want to do it…

Details