Where does Marketing fit in the sales process?

Few entrepreneurs want to do marketing. All you really want to do is make the sale. Or rather, make the product and then make the sale. Boom. Boom. Done. Everything in between is a pain. It adds cost, slows you down and makes life even more complicated. You just want to sell it. Done. Obviously…

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Who has all the marketing answers?

Does a marketing person have all the marketing answers? It is an interesting question, and very relevant to me. I get business owners phoning me expecting answers! What must they do to launch a new idea? Raise awareness? Gain new customers? Generate leads, and ultimately sell more stuff? Do I have those answers? Often not.…

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Does your sales pitch make their pupils dilate

Does your offering make potential customers’ mouths water? Do their pupils dilate, as one marketing professor describes it, when you tell them of what you sell? Do they show signs of absolute, total desire for what you offer? I have seen it happen before, and just to be clear, it wasn’t for my offering. I…

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Slow sales? Here’s how to fix it.

Your geyser leaks, you get a plumber to fix it. Your DSTV reception deteriorates, you get a technician to fix that. Your car breaks down, you take it to the mechanic for fixing. Even at work, it goes like that. The HR person “fixes” your people issues, your secretary “fixes” your diary-and-phone-ringing problem, your accountant…

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Why you really do need a strategy

What is a marketing strategy? Let’s be honest, it sounds like one of those impressive business terms that you only use in meetings but means nothing. For a start, it combines two of the most over-used, under performing concepts in business, namely “marketing”, and “strategy”. I don’t blame you for rolling your eyes! But honestly,…

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The lungs of your business: marketing & sales

Here’s an idea: treat your marketing and sales as the lungs of your business; your operations are the heart. It is marketing and sales that should feed fresh information back into your business from the outside world in the form of new ideas and market insights. The better your marketing and sales, the better the…

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