How fast is your business?

As a marketing consultant I get to spot a few business trends as well, like this one: many South African entrepreneurs move too slow! It’s a simple truth: the slower your business goes, the greater the chance that whatever revenue lift it has can be lost in an instant. It’s easier for the competition to…

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What’s your marketing problem?

If people are not buying from you, what does that mean? Five potential issues come to mind: A demand problem, namely whatever you are selling, no one wants it. They don’t see the benefit. A value problem, meaning whatever you are selling, the upside doesn’t outweigh the downside. The cost is more than the benefit.…

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Why your face should be on your marketing material

Let me give you a marketing tip that will have a direct, immediate and positive impact on your sales. Guaranteed. Is this more marketing B/S, you’re thinking? Not at all! It works like this. Stop hiding. Show your face! I see this over and over. Business owners don’t show face. They hide. On the company…

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What is your digital marketing agency actually doing?

Don’t be fooled. That “digital marketing agency” you are planning to use is not really a marketing agency at all. They’re a digital agency, “managing” your marketing. Big difference. You see “marketing” requires an understanding of your business and your customer and a good dose of creativity. In short, a human touch. But most of…

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Short term marketing ideas for the entrepreneur seeking growth

Here’s a critical marketing question for any business owner: where do you want to be by end November? Give or take a few days, that’s 3 months away. What can you do between now and then that will fundamentally improve sales or grow brand image? Here are a few marketing ideas based on my experience…

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Where to focus your marketing efforts

What is your business the best at? What do you do better than the rest? Nothing? Or is it irrelevant? A question only asked in American motivational videos? Here’s the thing: marketers get tough questions from owners looking for results, but somehow it never works the other way round. And it should. You don’t market…

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