What’s your marketing problem?

If people are not buying from you, what does that mean? Five potential issues come to mind: A demand problem, namely whatever you are selling, no one wants it. They don’t see the benefit. A value problem, meaning whatever you are selling, the upside doesn’t outweigh the downside. The cost is more than the benefit.…

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Why your face should be on your marketing material

Let me give you a marketing tip that will have a direct, immediate and positive impact on your sales. Guaranteed. Is this more marketing B/S, you’re thinking? Not at all! It works like this. Stop hiding. Show your face! I see this over and over. Business owners don’t show face. They hide. On the company…

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What is your digital marketing agency actually doing?

Don’t be fooled. That “digital marketing agency” you are planning to use is not really a marketing agency at all. They’re a digital agency, “managing” your marketing. Big difference. You see “marketing” requires an understanding of your business and your customer and a good dose of creativity. In short, a human touch. But most of…

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Short term marketing ideas for the entrepreneur seeking growth

Here’s a critical marketing question for any business owner: where do you want to be by end November? Give or take a few days, that’s 3 months away. What can you do between now and then that will fundamentally improve sales or grow brand image? Here are a few marketing ideas based on my experience…

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Where to focus your marketing efforts

What is your business the best at? What do you do better than the rest? Nothing? Or is it irrelevant? A question only asked in American motivational videos? Here’s the thing: marketers get tough questions from owners looking for results, but somehow it never works the other way round. And it should. You don’t market…

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Where does Marketing fit in the sales process?

Few entrepreneurs want to do marketing. All you really want to do is make the sale. Or rather, make the product and then make the sale. Boom. Boom. Done. Everything in between is a pain. It adds cost, slows you down and makes life even more complicated. You just want to sell it. Done. Obviously…

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