What is your digital marketing agency actually doing?

Don’t be fooled. That “digital marketing agency” you are planning to use is not really a marketing agency at all. They’re a digital agency, “managing” your marketing. Big difference. You see “marketing” requires an understanding of your business and your customer and a good dose of creativity. In short, a human touch. But most of…

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Short term marketing ideas for the entrepreneur seeking growth

Here’s a critical marketing question for any business owner: where do you want to be by end November? Give or take a few days, that’s 3 months away. What can you do between now and then that will fundamentally improve sales or grow brand image? Here are a few marketing ideas based on my experience…

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Where to focus your marketing efforts

What is your business the best at? What do you do better than the rest? Nothing? Or is it irrelevant? A question only asked in American motivational videos? Here’s the thing: marketers get tough questions from owners looking for results, but somehow it never works the other way round. And it should. You don’t market…

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Where does Marketing fit in the sales process?

Few entrepreneurs want to do marketing. All you really want to do is make the sale. Or rather, make the product and then make the sale. Boom. Boom. Done. Everything in between is a pain. It adds cost, slows you down and makes life even more complicated. You just want to sell it. Done. Obviously…

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Who has all the marketing answers?

Does a marketing person have all the marketing answers? It is an interesting question, and very relevant to me. I get business owners phoning me expecting answers! What must they do to launch a new idea? Raise awareness? Gain new customers? Generate leads, and ultimately sell more stuff? Do I have those answers? Often not.…

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Does your sales pitch make their pupils dilate

Does your offering make potential customers’ mouths water? Do their pupils dilate, as one marketing professor describes it, when you tell them of what you sell? Do they show signs of absolute, total desire for what you offer? I have seen it happen before, and just to be clear, it wasn’t for my offering. I…

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