Just a second longer…

The number 1 problem with most failed or ineffective marketing efforts is that they lack a brand. It’s like sitting next to someone without a personality at a wedding reception – you end up moving seats (I did it this past weekend). The brand is that thing in your marketing that makes people sit up…

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A roadmap for more business

Here’s an interesting one! It’s common practice to separate marketing and sales, especially in B2B environments, and yet, as a marketer, I often get enquiries from B2B companies wanting my help with “getting new clients”. Essentially, they are phoning the marketer to help with sales! Obviously “marketing” and “sales” are two different divisions in most…

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Marketing – where to start?

I was watching a video recently on how to solve a Rubik’s cube. There are thousands of possible solutions, and a handful of well-known ones, but they all have one thing in common – you start at a point and work from there. It is the same with marketing. If you have a marketing puzzle…

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Don’t do marketing. Build relationships!

I suggest that in 2017, when we use the word “marketing”, we automatically think about “building relationships”. The moment you do this, it’s as if everything about marketing becomes much clearer. Let me show you what I mean by revisiting a few nagging questions I often get from entrepreneurs… Question: Why is marketing so fluffy,…

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Avoid those ice-cold calls

When you start your business, you try to keep things simple. You cut as many corners as you can. You do things fast and keep it lean. One place where this preference for simplicity shows up first is in how entrepreneurs drive sales. Where do they start? With friends and family and the odd personal…

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An obsession with bigness

The end of 2016 also marks the end of the second full year of doing “my own thing” and I am asking myself: what have I learned? Now, clearly this isn’t a marketing post, but rather a generic overview of what’s on my mind. Call it my annual letter to entrepreneurs! Trump coined the word…

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