Why do the cool restaurants close down?

Why do so many independently owned restaurants, eateries, home industries and coffee shops close-down after a short few years? The sad thing? It is some of the nicest places that don’t last long, like the French bakery opposite the road from my office, or the home industry further up the road, or that fantastic Italian…

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Do they know about us?

I watched another video over the weekend, this time with Byron Sharp, professor of Marketing Science at the University of South Australia where he speaks of the importance of “mental and physical availability” in achieving brand growth. According to prof Sharp, being available should be the main goal for a brand. He goes on to…

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How are you going to make money?

I listened to a fascinating talk on YouTube called “How are you going to make money?”. It is from Harvard University’s Innovation Lab which is focused on providing support to business start-ups. The essence of the talk, presented by a venture capitalist, is simple: entrepreneurs are so focused on getting the product developed; finding partners…

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Don’t take advertising shortcuts

Two decades ago, if you wanted to be known, you had to advertise either on radio, inside a magazine or – if you were cash strapped – print a leaflet. Those were the days when advertising was tangible, straight forward stuff. Importantly, maybe because things were so tangible, some clear fundamentals existed for success: •…

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Selling apples

If you sell apples, and someone else down the pavement also sell apples, how do you set yourself apart? How do you make sure people buy from you, instead of the other guy? It’s the reality many businesses face. Just the other day a senior manager at a company asked me this very question: “how…

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Don’t be different. Be special!

I’ve been thinking about this idea of work as art. That what your business sells can be truly special. Note, special does not mean visibly different, or cheaper or better. To me “special” means that you have put something of yourself into the business. That your time and effort have gone into it and that you believe…

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