Take full control of your website’s performance.

  Many business owners that I know, don’t know how to take full control of their website’s performance. By this, I mean they don’t know how many people visit their website, where they live, how many times their website appear on Google or even how people react to the content. Google Analytics can show you…

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Mind the gap

Where is the gap in your market? That’s the crucial question, isn’t it? Do you know? The gap in my market – let’s call it the market for marketing services – is the mid-sized company wanting to grow bigger. These companies struggle to get quality marketing advice at an affordable price. You could argue that…

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Marketing no man’s land

On the one hand marketing is very practical. A website, social media, brochure, business card, logo, events…packaging. Can any business do without this? Does anyone doubt this part of marketing? But this is where the certainty stops, and doubt begins: Does marketing boost my sales? I don’t know. How much should I spend on marketing?…

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Attack the market!

That’s right. Attack it! Most businesses I deal with don’t. They wait for an opportunity to approach the potential customer; for the phone to ring or an email to arrive. Only then do they jump into action mode. This is a “sales dominant mind-set”. It says: “give me a lead THEN I will go and…

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Stop selling

  I find myself saying this a lot these days. Just stop selling! Your sales process is killing your sales. Why? Because there is a fundamental problem with “sales” – it is focused on the product, not the customer. The result is nervous business owners trying to push product down the throats of irritated customers.…

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Don’t just build a website!

  Many business owners want to grow their businesses but don’t know how. They create websites just to be found on the internet. If you are only creating, you are doing it all wrong- THINKING is crucial! Search Engine Optimisation (SEO) helps business owners make the best of their websites and grow their customer base,…

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