What is your customer typing into Google?

  It’s a great little exercise that I recommend every business owner does: go to Google and try to type in what a prospective customer might when they are looking for your kind of product or service. The benefits of this are threefold: Firstly, it forces you to think carefully about who your customer is,…

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Social media alone won’t do the trick.

  Social media offers the promise of cheap, highly targeted marketing communications that can turn on the taps for any small business. But will it? The truth is that social media is often overrated as a marketing tool especially for small business owners. Some reasons: If you simply post content to your company Facebook or…

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What have you learned from your customer today?

  If you listen to your customer, you will also learn from them. So, here’s the question: what have you learned from them lately? Learning from customers is as important as cash flow to your business. Without it, you will go under. Maybe the real challenge is not learning, but rather formalising the learning process.…

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How does marketing influence sales?

  It is all about sales. Let’s get that clear. Everything in between is secondary. How do you make the sale? That’s the question! But here’s the thing: the sale is the end result of a process. The better your process, the more your sales will be. So actually, it is all about the process.…

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Time to get out of your office!

  Your first challenge as an entrepreneur with a new idea is not production, nor distribution, marketing or even sales. It is to find a customer, according to Steve Blank in this powerful and highly recommended video. The customer is that elusive critical component in the wild west of the market-place that says to you: “yes, I…

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Do you have a marketing plan?

  If you want to lose weight from eating healthily, you need to do it over a long period of time to see results. If you want to build enough savings to one day live off the interest, you need to save a substantial amount over years, otherwise you will come out short. To cook…

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