Why is MTN sponsoring the Springboks?

Why do very large brands love to sponsor sports teams? Do they really expect to sell more stuff? This is the question that came up over the weekend as I was visiting my in-laws and watching the Springboks play the French in a game of rugby. The Springboks have a new headline sponsor in MTN,…

You can’t manufacture a brand

You can manufacture a product, but not a brand. A brand is something you create. I often get enquiries from business owners who have a history of manufacturing stuff wanting their own brand. They are tired of seeing others slapping a logo onto their product and making the real money. It is the obvious thing…

Is your marketer a pro?

Many marketing projects fail because the marketers working on the project do not have the required skills to do the work. It’s always been easy to call yourself a marketer, and today, more than ever, the tools of the trade are available to everyone, but don’t be fooled, doing marketing right, even on a seemingly…

Is your website working for you?

I am tired of websites that do nothing for the business. Aren’t you? They just sit there, online, every day, available on Google, and have no impact on your business. No point, apart from having one. A box, ticked. I see many entrepreneurs cling to old fashioned marketing and sales techniques because they do not…

Why do the cool restaurants close down?

Why do so many independently owned restaurants, eateries, home industries and coffee shops close-down after a short few years? The sad thing? It is some of the nicest places that don’t last long, like the French bakery opposite the road from my office, or the home industry further up the road, or that fantastic Italian…

Do they know about us?

I watched another video over the weekend, this time with Byron Sharp, professor of Marketing Science at the University of South Australia where he speaks of the importance of “mental and physical availability” in achieving brand growth. According to prof Sharp, being available should be the main goal for a brand. He goes on to…

How are you going to make money?

I listened to a fascinating talk on YouTube called “How are you going to make money?”. It is from Harvard University’s Innovation Lab which is focused on providing support to business start-ups. The essence of the talk, presented by a venture capitalist, is simple: entrepreneurs are so focused on getting the product developed; finding partners…

Don’t take advertising shortcuts

Two decades ago, if you wanted to be known, you had to advertise either on radio, inside a magazine or – if you were cash strapped – print a leaflet. Those were the days when advertising was tangible, straight forward stuff. Importantly, maybe because things were so tangible, some clear fundamentals existed for success: •…

Selling apples

If you sell apples, and someone else down the pavement also sell apples, how do you set yourself apart? How do you make sure people buy from you, instead of the other guy? It’s the reality many businesses face. Just the other day a senior manager at a company asked me this very question: “how…