Does your business have a marketing plan?

Does your business have a marketing plan? Why do so many SMEs not have marketing plans? I am exposed on a daily basis to companies doing marketing in a haphazard way. I recently heard of a hotel group wanting to run three different promotions on their website – all at the same time. Obviously there…

SMEs should embrace digital marketing

SMEs should embrace digital marketing I see this a lot. Small and mid-sized companies with websites that don’t do anything for their business. In fact, I am wrong – it does do something. It hurts their businesses. The cliché is true: Your website is your digital store-front. Surely if your store-front looks mediocre, your business…

Take responsibility of social media

Take responsibility of social media I am seeing this a lot: a business would outsource its social media to a digital agency and keep a hands off approach. The agency, in an honest attempt to keep the client happy, will ensure that regular updates are posted but often this content was generated without the active…

Why do small businesses neglect their brand?

Why do small businesses neglect their brand?   Here are a few of the main reasons why small companies neglect their brand: A lack of information Traditionally the area of branding has been the domain of large, often multi-national companies concerned with their reputation. Consequently, there tends to be a lack of practical information concerning…

Customer service lessons playing Santa

 Customer service lessons playing Santa It has been a steep learning curve, playing Santa Clause to my young nephews this past Christmas. It all started some months ago with me offering to take over from my brother-in-law who has been doing it for the past few years. I didn’t make much of my appointment by…

My Christmas wish

My Christmas wish is for South Africa to be a startup nation The end of the year is here and I’ll admit it – I am experiencing my annual dose of feeling a little emotional about “something” coming to an end. It is a time of introspection for me and I find myself asking tough…

Know your customer

Executive summary Understand that the customers’ representative is only the tip of the iceberg of a much larger decision making unit. Ask probing questions to understand both the person, and the company they represent. Treat the customer rep as your sales agent based deep inside customer territory. Equip them so that they can represent your…

Monopolise your target market

I attended the “Screw it Lets Do it” morning at the Branson Centre for Entrepreneurship last week. It is an event where entrepreneurial upstarts pitch their business to mentors, experts and fellows. I found it super inspiring, listening to entrepreneurs – old and young – all starting their own business. It made me think of…