Do you doubt your marketing efforts?

Nobody doubts the importance of Sales as a key function in a organisation. Sales is a non-negotiable. You have your core Operations, your Finance department, someone handling HR….and Sales. But not Marketing. Marketing is optional, immeasurable and generally far removed from reality. It does not link straight to income, only to expenses. I hate this…

What does your logo say about your business?

What does your logo say about your business? Here is an interesting article I read yesterday that captures so much truth of why companies should invest in their logo. The Venturebeat article  Top designers react to Airbnb’s controversial new logo provides a snapshot into the often mystical world of corporate logo design. At Talooma, a digital…

The Myth of Social Media

The myth of social media This link points to a very good article highlighting the findings of a recent Gallup pole that social media is over rated as a business tool.  The article confirms that social media is primarily, well, just that, a tool for social interaction and useful for friends to connect and brands…

Is your company brand connected to a purpose?

Is your company brand connected to a purpose? The secret to building a strong company brand, is to know exactly why your company exists. As one academic puts it: How will the world be a poorer place, if your business disappears tomorrow? The company purpose goes deeper than making profits. It is about what lies…

Why should a business grow its brand?

Why should a business grow its brand? A small business owner asked me recently whether an investment in his company’s brand will lead to more sales? My answer was a very clear, confident, no. At least not in the short term. There is an obsession among small businesses to grow sales; generate leads and convert…

Good digital marketing is bluntly honest!

Good digital marketing is bluntly honest! I’ve learned many things working in big corporate environments for years, but one thing that stands out for me is that the bigger a business becomes, the more difficult it is to have honest conversations. There seems to be a direct inverse relationship between company size and honesty. Digital marketing…