Who’s the boss?

The most important person in your business, is outside it. By Bernard Jansen   Who’s the boss in your business? Are you the boss? Someone asked me recently what’s the difference between business strategy and marketing strategy? In simple terms the one deals with your company, i.e. what you make and how you do it,…

2016 will be “grow or die”

Here’s why I love helping businesses build brands and think through their marketing: I help them grow. It’s just such a singularly positive thing to do: growing a business. Accountants don’t grow businesses, if anything they stop declines. Neither do engineers, HR, logistics or operations people. It is the marketer’s primary job to grow the…

Marketing as a crowbar for small business growth

How many small companies don’t grow as fast as they should because they don’t take marketing seriously? I was again surprised this past week at how many great businesses are out there. They have great products; offer excellent service and yet experience mediocre growth. Then there are those that have only started but have significant…

Why did that customer reject your quote?

Why did that customer reject your quote? By Bernard Jansen   One of my blog’s regular followers recently emailed me: “I am struggling with quoting/costing. My potential clients mostly complain that I am expensive, and that’s how I lose 9 out of 10 jobs.” I know many business owners have this same challenge. You submit…

The power of a brand story

It’s quite embarrassing really. Hard to swallow. Difficult to admit…. All of business, every number, calculation, innovation, take-over, merger, dividend, price, hedge, expansion, contraction….everything commerce related, comes down to one thing: storytelling. Fluffy, soppy, and as old as time, storytelling is the centre of the business universe around which every Dollar, Rand and Penny revolve.…

Internal branding

Before your business looks good to the outside world, it should look good to the inside world of your company. I see too many companies try desperately to impress customers, investors and partners with beautiful marketing material, boasting values such as professionalism, service, quality and excellence, but on the inside these values are not evident.…

Your passport to business success

You have no right to be in business if you don’t offer something special. If your business is a me-too, then you should close down. In fact, you will close down. This is not my opinion. It is how the free market works. The me-too’s get closed down. No business survives if it offers nothing…

Top 5 marketing tips for entrepreneurs

You are an entrepreneur with a business idea, lots of passion, the determination to succeed….and no money for marketing. What now? In my opinion before you spend anything on marketing, you should first have some fundamentals in place. Here are my top five marketing tips for entrepreneurs that I believe will provide a solid foundation…

Great products don’t sell. Sorry.

Do you have a great product or service that just won’t sell? No matter how hard you try, how many potential customers you visit, how much you advertise – it just doesn’t sell. The worst? You know it should sell, because it’s that good an offering. It’s better than the competition. The price is low,…