Website building advice to entrepreneurs

I read a fascinating article recently about the mistakes to avoid when negotiating really big deals. Apparently one of the greatest errors is to start talking about the substance of a deal before agreeing on the negotiation process that will be followed. The article goes on to make this simple recommendation: first agree on the…

Internal brand building

How to protect your business from explosive growth By Bernard Jansen Not all entrepreneurs struggle for sales. Some panic because things are going too well. Sales are growing exponentially. New branches are opening up. Regional expansion is taking place. More staff are coming on board. The phones are ringing, clients are queuing. Now what? Instead…

Perspective on performance marketing

I see this often. An entrepreneur finds someone to help him with digital marketing. Soon afterwards, websites get built, social media accounts pop up, e-mail newsletters are sent out and money starts to flow to all sorts of online advertising. Not long thereafter the phones start to ring and inboxes fill up. Miracles do happen.…

What’s your sales recipe?

Try to sell me a slice of chocolate cake for R50, and I’ll tell you it’s expensive. Rather don’t try and sell it, but tell me a story about how it’s made from 70% pure cocoa and baked by your grandmother, and I may just buy a slice. The problem with how many entrepreneurs approach…

Do you need a logo?

I find this an intriguing question that a friend asked me recently. Do you really need a logo before you can do marketing?They were told by someone that it would be a waste of money to first develop a logo before they advertise their home industry on Facebook. Apparently the logo is “not that important”…

Small business marketing budget

How much should you spend on marketing? Here follows some guidelines for setting your small business marketing budget. First, before you spend a cent, you need to do everything that is free. Free tools The first and most important free tool is what I call a “statement of value” – a short, two sentence introduction…