lone tree on a dry hill

What does your business brand stand for?

Your business should take a stand on the things that matter to your customers I appreciate what Donald Trump is doing in American politics. And what Julius Malema is doing here in South Africa. Both stand for something in a sea of foggy politics. There is no doubt about what they represent, and to whom.…

Be careful not to outsource your marketing thinking

Have you ever sat down and given some serious thought to the marketing efforts of your business? Busy entrepreneurs and small company owners quite understandably abdicate marketing implementation to others, either a middle manager or an admin person internally, or a consultant or freelancer externally. The problem is that often, and unknowingly, they outsource more…

Don’t keep your business brand a secret

Your business strategy is obviously confidential. But you can’t keep it a total secret. You must tell the market something about how your strategy benefits them. This is the role of the brand. Broadly speaking there are two types of business strategies: Do something that already exists, but do it better. Do something completely new.…

The inconvenient marketing truth

The inconvenient marketing truth: Why you should do more marketing   Consider this: Every second of every day and everywhere, this is the daunting marketing challenge that we should set ourselves. Maximum reach. Obviously this is not practical and so we have had to refine the art of targeting the market by using the law…

Never forget the story of your business

Every business has a story, but not every business tells its story. It is this business story that originally set you apart from others doing similar things. Your business started because you were going to do something different. A unique combination of skills, passion, insight….and guts! And so you opened your doors, and time started…

Marketing performance metrics

    The issue is not really making the sale. You can do that easily because you believe in what you do, and know why it’s great. ` Making the sale is easy. The difficult part is getting into the room with the right people so that you can make the sale. Get into the…