Slow sales? Here’s how to fix it.

Your geyser leaks, you get a plumber to fix it. Your DSTV reception deteriorates, you get a technician to fix that. Your car breaks down, you take it to the mechanic for fixing. Even at work, it goes like that. The HR person “fixes” your people issues, your secretary “fixes” your diary-and-phone-ringing problem, your accountant…

Why you really do need a strategy

What is a marketing strategy? Let’s be honest, it sounds like one of those impressive business terms that you only use in meetings but means nothing. For a start, it combines two of the most over-used, under performing concepts in business, namely “marketing”, and “strategy”. I don’t blame you for rolling your eyes! But honestly,…

The lungs of your business: marketing & sales

Here’s an idea: treat your marketing and sales as the lungs of your business; your operations are the heart. It is marketing and sales that should feed fresh information back into your business from the outside world in the form of new ideas and market insights. The better your marketing and sales, the better the…

Why you should target a market

Marketing is about convincing someone that they should consider your product or service instead of: either not using anything, or selecting an alternative option. But how many people can you convince simultaneously? Or more accurately, how many different people, or organisations, can you convince at the same time? You’ll agree with me that every time…

The secret to marketing magic

Marketing can do miracles. It’s a black art that can magically generate leads… This is how many entrepreneurs think of it. I get calls from business owners hoping for the unbelievable. Like the guy who recently wanted “…thousands of leads, instantly, using R25,000…”. This is the stuff of fairy tales. The marketing community is guilty…

Give structure to your marketing

Why you should plan your marketing Generally I have two types of client. One type embraces the idea of formalising his/her business by putting processes and structure in place. The other type resists it. Obviously, how you choose to run your business is none of my business. But what is my business is to provide…

Dumb down your marketing

There is a difference between a marketing message and a sales message. Your marketing message is aimed at gaining as much attention as possible from as wide an audience as possible. The sales message, on the other hand, is aimed at converting a handful of truly interested people into clients. It’s a difference often missed…