White board indicating a marketing agency at work

Hiring a marketing agency vs in house

As a business owner, should you hire a marketing agency, or rather do it in house? It never works, does it? The entrepreneur and the marketing agency never get along. It’s like night and day. The entrepreneur quickly wants a website; a year later the agency is still busy building it. The entrepreneur wants a…

an arrow indicating marketing planning

The ideal marketing management process

One of the biggest reasons marketing activity fails to deliver results is because it is managed poorly. In this article, we look at the fundamentals of marketing management and how the role can be outsourced to improve effectiveness and enable you time to build your in-house capacity. It is one thing doing marketing. It is…

Your logo is not your brand

If you’ve been running a business for a while, your business has a brand reputation. Your business is a brand, whether you know it or not. People associate your business with something, either positive or negative and have a view of what they think of it. This perception of your business in the minds of…

Getting the inside out view

It is amazing how business owners do marketing and sales related stuff without thinking it through. They go to events and conferences because it is targeted at their type of industry but never really benefit from attending. They write emails to prospects that make no difference. They spend money on Google Ads that produce no…

importance of micro sized business

The importance of micro sized businesses

The importance of micro sized business. I had a meeting with Mr Giovanni Roncucci, Chairman of  Roncucci & Partners , an Italian business development consultancy, last week. He told me how the Italian economy is built on micro sized businesses. That’s right, he used the word “micro”; not small; not medium. Micro. The best part…

why a strong brand is important

Why a strong brand is important

Why a strong brand is important. The more I work with businesses of all sizes, the more I realise the biggest issue with their marketing is not how they do it, or what they do, or how much they spend on it, but rather how they position their brand. Often there is no position, or…

scared of marketing

Are you scared of doing marketing?

Scared of doing marketing? I realised last week that this might be an issue for many people. The idea of promoting their business, or themselves, scares them into a freeze. The result is that they end up not doing marketing, or only do it half-heartedly. Thinking back over the years, I have encountered many hints…