Stop selling things people don’t want

I’ve been trying to sell this one service to business owners for a long time where we would help them manage their marketing on a month to month basis. And almost always I would get blank stares. What exactly will we be doing? Why can’t they do it themselves? Does it include social media? Logo…

What part of your marketing should you outsource?

Here’s my view, right upfront: You should not outsource your marketing; rather you should gradually insource it. Marketing is simply too important a business function, with too much room for nonsense to trust outsiders for extended periods of time. Your marketing should be an in-house function. However, in saying that, having certain partners to help…

The importance of focus

The most important marketing lesson I’ve learnt in the last year? The importance of “focus” – absolute, total focus. Interestingly it is not about focusing on what you sell, because you should sell whatever makes money. But rather focusing on what you say you sell, in short, your marketing message. Your business, no matter how…