As a business owner, should you hire a marketing agency, or rather do it in-house? It never works, does it? The entrepreneur and the marketing agency never get along. It’s like night and day. The entrepreneur quickly wants a website; a year later the agency is still busy building it. The entrepreneur wants a new…Details
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One of the biggest reasons marketing activity fails to deliver results is because it is managed poorly. In this article, we look at the steps to write a marketing strategy and how yo manage the implementation effectively. A solid marketing strategy is essential in doing marketing that works. Start by defining the brand position Marketing…Details
The difference between sales and marketing is a question that concerns many entrepreneurs. There is often a perception among business owners that “marketing” doesn’t work, and is too expensive, and that they should rather focus on “selling”. The result is that marketing activities are neglected in favour of a direct selling approach. But are business…Details