Our answers to some commonly asked questions.

man writing a marketing strategy

Steps to write a marketing strategy

One of the biggest reasons marketing activity fails to deliver results is because it is managed poorly. In this article, we look at the steps to write a marketing strategy and how yo manage the implementation effectively. A solid marketing strategy is essential in doing marketing that works. Start by defining the brand position Marketing…

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Sales vs. Marketing

The difference between sales and marketing

The difference between sales and marketing is a question that concerns many entrepreneurs. There is often a perception among business owners that “marketing” doesn’t work, and is too expensive, and that they should rather focus on “selling”. The result is that marketing activities are neglected in favour of a direct selling approach. But are business…

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