Here’s what I believe:
Small and medium sized companies can unlock big growth if they do better marketing.
But what stops them?
They don’t have the budgets and marketing departments of big companies.
They get bad advice from too many people who think they know.
They lack information and time to execute brilliantly.
But the biggest reason is this: too much doing happens and too little thinking.
Before you do marketing, you need to think about marketing. And the place to start, is with the brand. A well defined, clearly differentiated brand allows a company to focus its activity and move employees and customers into action.
This is what I love doing: working closely with entrepreneurs and business owners to define brands, develop marketing plans and ensure brilliant execution.
Don’t confuse me with a marketing agency. I don’t build websites, design logos, place ads, manage social media, write copy or make things pretty. There are enough people already doing that. I help you think through your marketing, and if need be, find the right people to help with the execution.
I work with companies of all sizes. From one person shows that have just started, to established, larger companies. The only consistent thing? I always work directly with the owner (or the boss, or the big chief, or the CEO – whatever title they go by).
Ultimately my aim is to help companies do better marketing. The type of marketing that becomes a strategic tool to unlock growth. This is where marketing strategy becomes business strategy. This is what drives me as a marketing and brand consultant to entrepreneurs.
For a detailed overview of my academic and professional experience, visit my profile on LinkedIn.