Here’s what we believe:
Small and medium sized companies can unlock big growth if they do better marketing.
But what stops them?
They don’t have the budgets and marketing departments of big companies.
They get bad advice from too many people who think they know.
They lack information and time to execute brilliantly.
But the biggest reason is this: too much doing happens and too little thinking.
Before you do marketing, you need to think about marketing. And the place to start, is with the brand. A well defined, clearly differentiated brand allows a company to focus its activity and move employees and customers into action.
This is what we love doing: working closely with entrepreneurs and business owners to define brands, develop marketing plans and ensure brilliant execution.