Here’s what I believe:

Small and medium sized companies can unlock big growth if they do better marketing.

But what stops them?

  • They don’t have the budgets and marketing departments of big companies.

  • They get bad advice from too many people who think they know.

  • They lack information and time to execute brilliantly.


But the biggest reason is this: too much doing happens and too little thinking.

Before you do marketing, you need to think about marketing. And the place to start, is with the brand. A well defined, clearly differentiated brand allows a company to focus its activity and move employees and customers into action.

This is what I love doing: working closely with entrepreneurs and business owners to define brands, develop marketing plans and ensure brilliant execution.

Don’t confuse me with a marketing agency. I don’t build websites, design logos, place ads, manage social media, write copy or make things pretty. There are enough people already doing that. I help you think through your marketing, and if need be, find the right people to help with the execution.

I work with companies of all sizes. From one person shows that have just started, to established, larger companies. The only consistent thing? I always work directly with the owner (or the boss, or the big chief, or the CEO – whatever title they go by).

Ultimately my aim is to help companies do better marketing. The type of marketing that becomes a strategic tool to unlock growth. This is where marketing strategy becomes business strategy. This is what drives me as a marketing and brand consultant to entrepreneurs.

For a detailed overview of my academic and professional experience, visit my profile on LinkedIn.

PS: you’ll notice I wear small hearing aides. My left ear has been deaf since childhood and the hearing aides help me with a sense of stereo sound.

Education

  • B.Com (Hons) – University of Stellenbosch

  • MBA – Wits Business School

  • Mini MBA in Marketing – Marketing Week (UK)

Career

  • Tiger Brands – brand manager across various categories

  • Talooma – general manager at this digital marketing agency

  • Independent consultant – since late 2014 I’ve been consulting in my current role (and loving it!)