Bernard founded Firejuice in 2013 out of a realisation that entrepreneurs need help in getting marketing advice that is unbiased and rooted in best practice.
The name Firejuice hints at his hair colour, personality and as a statement of intent: that clearly defined, well supported brands can ignite business growth!
He has a B.Com (Hons) from Stellenbosch, an MBA from Wits Business School (his final research report was on B2B marketing practices) and completed the Mini MBA in Marketing, presented by Professor Mark Ritson from Melbourne Business School.
His professional experience includes 10 years as a brand manager at Tiger Brands, a stint as General Manager of Talooma, a digital marketing agency, and various assignments as a freelance consultant helping small and medium sized companies with marketing strategy and management.
He wears small hearing aides which helps him with surround sound since he is deaf in his left ear.