Who we are

Bernard Jansen

Managing Consultant

Bernard enjoys working directly with entrepreneurs to help them do better marketing. He is a business minded marketer with substantial experience working inside highly entrepreneurial environments.

With a B.Com from Stellenbosch, an MBA from Wits Business School (where he did his final research paper on “The Branding Practices of B2B SMEs”) and the “Mini MBA in Marketing Strategy” from Marketing Week (UK), Bernard understands the fundamentals of marketing very well. Before consulting, Bernard worked as a Brand Manager inside a large Consumer Goods company.

Bernard wears small hearing aides which helps him with surround sound since he is deaf in his left ear.

Moshoeu Lebelo

Account Manager

Moshoeu graduated with a B.Com in Marketing from the University of Johannesburg in 2017. She joined Firejuice in the same year as Account Manager, assisting Bernard in providing excellent client service.

Subsequently Mo has completed a course in digital marketing from Digital Marketing Academy and takes care of all Firejuice digital marketing, in addition to her role as Account Manager.

She brings a fresh perspective to Firejuice and is actively involved in all aspects of the business.

Kessels & Smit


We work closely with Mark Turpin, a consultant and business coach at Kessels & Smit The Learning Company, and sessional lecturer at the Wits Business School.

Through his involvement with Kessels & Smit The Learning Company, a Dutch based company, Mark has deep experience in organisational learning and human resource management.

He brings a seasoned eye to Firejuice and assists with specific client requests relating to company culture.

brand development

Network of freelancers & agencies


We have an established network of top-class marketing specialists to help with projects.

Wherever possible we stay away from working with big companies but prefer to work with freelancers and smaller agencies. The one thing they all have in common: they are excellent in what they do.

Partners include:

  • Graphic design
  • Website development
  • Social media
  • Copy writing
  • Content marketing