Founder: Bernard Jansen

Bernard Jansen

Bernard founded Firejuice in 2013 out of a realisation that entrepreneurs need help in getting marketing advice that is unbiased and rooted in best practice.

The name Firejuice hints at his hair colour, personality and as a statement of intent: that clearly defined, well supported brands can ignite business growth!

He has a B.Com (Hons) from Stellenbosch, an MBA from Wits Business School (his final research report was on B2B marketing practices) and completed the Mini MBA in Marketing, presented by Professor Mark Ritson from Melbourne Business School.

His professional experience includes 10 years as a brand manager at Tiger Brands, a stint as General Manager of Talooma, a digital marketing agency, and various assignments as a freelance consultant helping small and medium sized companies with marketing strategy and management.

He wears small hearing aides which helps him with surround sound since he is deaf in his left ear.

Account manager: Moshoeu Lebelo

Moshoeu graduated with a B.Com in Marketing from the University of Johannesburg in 2017. She joined Firejuice in the same year as Account Manager, assisting Bernard in providing excellent client service.

Subsequently Mo has completed a course in digital marketing from Digital Marketing Academy and takes care of all Firejuice digital marketing, in addition to her role as Account Manager.

She brings a fresh perspective to Firejuice and is actively involved in all aspects of the business.

Associate: Rob Reimers

Rob Reimers

Rob has international, executive level marketing experience with Unilever and as an independent consultant working on projects across the Middle East and Africa.

We involve Rob when a project requires an international perspective and to provide marketing coaching to senior executives.

Associate: Kessels & Smit

We work closely with Mark Turpin, a consultant and business coach at Kessels & Smit The Learning Company, and sessional lecturer at the Wits Business School.

Through his involvement with Kessels & Smit The Learning Company, a Dutch based company, Mark has deep experience in organisational learning and human resource management.

He brings a seasoned eye to Firejuice and assists with specific client requests relating to company culture.