A person looking through a magnifying glass symbolising a business owner trying to understand what are the duties of a marketing consultant?

What are the duties of a marketing consultant?

One of the most asked questions on Google relating to marketing consulting is “What are the duties of a marketing consultant” The problem of course is that these days anyone can call themselves a “marketer”, and a “consultant”. The term “marketing consultant” combines two of the most overtraded words in business. No wonder no-one knows…