Marketing & Brand Consulting for Entrepreneurs
Bernard Jansen freelance marketing consultant

I am Bernard Jansen, an independent, high octane, marketing strategist to entrepreneurs. I am based in Johannesburg but work with client’s everywhere.

My focus is on helping startups and mid-sized companies solve marketing problems, develop brands and implement best practice marketing techniques. I don’t do marketing, I think it.

Firejuice is the name of my website. It is where I show what I do and share my views. The name is also a statement of intent: that clearly defined, well supported brands can ignite business growth.

My approach is practical, results driven and rooted in the unique reality of entrepreneurial environments. I don’t waste time.


Marketing strategy

I provide advice and plans to help business owners grow brands and drive sales.

Brand development

I help business owners develop strategies to build distinctive brands for products, services and companies.

Implementation support

I help with the project management and resourcing of marketing activities, including the selection & briefing of freelancers and agencies.


Sectors I've worked in:

  • Consumer goods
  • Professional services
  • Industrial markets
  • Tech
  • Startups

Projects I've worked on:

  • Developing new company & product brands
  • Launching new brands
  • Improving existing brands
  • Improving marketing ROI
  • Building marketing capability inside the business


“I’ve enjoyed working with someone who takes my business and my brand seriously. I’d recommend Bernard to anyone who’s willing to challenge the way they understand themselves and think deeply about their positioning.”

Llewelyn Bricknell, Owner, Strat Café

“Bernard made me re-evaluate how the Kwenati brand is sold to its current and potential future clients.”

Keabetswe Kubu, MD, Kwenati Solutions

“Bernard really knows his stuff when it comes to marketing and branding. He breaks down complex business processes into pure simplicity. For the owner managed business his insights are extremely valuable”

Brendan Cooney, Owner, Advicast

“Bernard helped us refresh our corporate identity in a way that captures our strategic vision. It has been a process of introspection that has helped us become a better business.”

Philip Constantine, Director, Modual

“We highly recommend Bernard for any organisation that is considering a boost in their corporate image and is in need of guidance in positioning their business more competitively.”

Gillian Meier, CEO & Founder, BlueMagnet

“Bernard helped me formulate a brand concept and strategy. He also facilitated the process of designing the brand. I appreciated the fact that he took a complete novice like me, step by step, through the process. Perhaps his gift lies in his ability to take the dump of ideas thrown at him and formulate that into a clear, workable, clearly articulated concept. I really enjoyed working with Bernard and recommend him to anyone who wants a no-nonsense approach to branding.

Prisha Bhoola, Entrepreneur & Internal Audit Professional