Unlock brand value
Strategic marketing for Entrepreneurs

Welcome to my website,

I am Bernard Jansen, a high octane marketing consultant to entrepreneurs and small companies. I am based in Johannesburg but work with client’s everywhere.

I work specifically with entrepreneurs and inside highly entrepreneurial companies to help them build brands and do marketing that works!

Firejuice is the name of my website but also hints at my hair colour, personality and as a statement of intent: that clearly defined, well supported brands can ignite business growth!

Marketing strategy

  • A practical plan to help you do marketing that delivers results.

Brand development

  • A clear brand position and well designed logo that captures the meaning of your business or idea.

Implementation support

  • Project management support for the roll-out of marketing plans.


Where do you go as an entrepreneur or small company looking for high quality marketing advice? You can phone the local marketing agency or freelancer who will immediately start to spend your money using their tools only. But is it right for you? Maybe you can follow a trial and error approach but this can be costly. Or you can read the ever expanding list of blogs and articles, but this will take forever. A last resort is to employ someone, but this is risky. What do you do? I provide an independent, gimmick free service to entrepreneurs and small companies wanting to take a structured approach to marketing and branding.

Weekly insights

I blog weekly about what I learn and think.

Projects I’ve worked on:

  • Develop new company & product brands
  • Launch new brands
  • Improve existing brands
  • Increase marketing spend ROI
  • Build marketing capability inside the business
  • Assess & improve digital marketing channels
  • Market research

Why work with me?

  • I don’t come with pre-planned solutions
  • I work closely with your team
  • I use your current suppliers, if required
  • I have an established network of trusted suppliers, if needed
  • I approach marketing from a business angle first
  • I keep it informal and outcomes focused
  • I don’t waste time


Bernard is an extraordinary marketing guru with knowledge you can apply to your business.

SeeClear logo
Laura Coetzee
Owner: SeeClear

Solid business understanding, bottomless marketing skills, approachable attitude and no-holds-bar feedback. read more

Pasco Lattuca
Managing Director: Security Warehouse

Guided us through a path of discovery in areas that we had not even begun to consider. read more

BlueMagnet logo
Gillian Meyer
Co-owner: Blue Magnet

Perhaps his gift lies in his ability to take the dump of ideas thrown at him and formulate that into a clear, workable, clearly articulated concept. read more

Prisha Bhoola

A sense of loss in not having him on our team anymore.

Supertec logo
Doron Friedman
CEO: Supertec Ceilings

Bernard played an important part in helping us clarify the story of our clothing brand and get our Social Media off the ground. read more

Code clothing logo
Bruce Sherman
Owner: Code Originals

Bernard has the ability to strip away the clutter and offer simple, clear solutions read more

Digibook logo
Robyn Mansfield
Co-Founder: Digibooks

This is a guy that cares and is passionate about achieving results read more

BEESA logo inverse colours
Tyler Bizzell
Managing Director: BEESA